4. Have a narrow view of your brand

While building a brand you as an entrepreneur should look the company as a whole. Brand is not just a public image for the company. It should start from inside the company. A brand must be built from the inside out.

Perfect example would be Patagonia, which was founded by legendary climber Yvon Chouinard emphasizes on sustainability, environmentalism and transparency. And hence the employees here are allowed to take a break, surf and snowboard during peak conditions. Their customers can track the environmental impact of an item from design to delivery.

3. Neglect to engage your customers

An entrepreneur must never neglect to engage its customers and for that he must create a personality for his brand, interact with customers, and take care of their personal interests.

For example, TOMS Shoes built an army of brand advocates by transforming the traditional style of shoe shopping into a charitable act that gave customers a sense of purpose. It was very successful branding strategy. They created an experience that socially conscious consumers felt proud being a part of.