Art of Persuasion: The Success Mantra for Smart Leaders

4. Reciprocity Compulsions

When some does anything for you, you fell like doing something for them in return, this is a very natural human process. It is a very basic rule of the society as human beings are social animals and need each others help. And most importantly you can influence these reciprocity disproportionately in your favor. When you show helping and considerable gestures to others, in turn you can ask for more back in return which others will happily provide.

5. Perseverance Pays

Consider Abraham Lincoln, who lost his mother, three sons, a sister, his girlfriend, failed in business and lost eight separate elections before he was elected president of the United States. The individual who is eager to keep asking for what they want, and keeps representing value, is ultimately the most persuasive.

6. Assumption Is Bad

You can never know what someone else needs; therefore it is very important not to do unnecessary assumptions. Always show them what you have to provide them with which can benefit them. Just present the proposal in front of them and leave them to decide on their own. Often over persuasion may lead to irritation of others and you may loose your credibility.

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