"Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward," he added.

Another trend being witnessed during the last quarter was decline in prices of Smartphones, IDC said.

"Smartphone average selling prices (ASPs) have continued to decline as the appetite for more affordable devices grows. ASPs were down 12.5%in Q3 2013, accounting for an average price of $ 317," it added.

At the same time, the market has seen a large influx of large-screen smartphones (5-7 inch screens), phablets. Large screen devices generally come with a higher selling price than smaller screen devices, due to the need for more powerful and expensive components, IDC said.

Phablet ASPs in Q3 2013 were notably higher than the market average at $443. However, the Q3 2013 ASP was down 22.8 percent from the $573 phablet ASP in Q3 2012, it added.

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