Virgin Mobile wins Infocom award for 'Most Innovative Mobile Services'
Bangalore: Virgin Mobile has been awarded the Infocom award for the 'Most Innovative Mobile Services' for the year 2009. Gurudas Kamat, the Minister of State Communications and IT, presented the award to M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India at the Annual Infocom National Telecom awards function held in New Delhi. The Infocom National Telecom Awards 2009 which were announced by Infocom along with CMAI (Communications and Manufacturing Association of India), are held annually with the objective of recognizing and providing greater impetus to the telecom players for their contribution in building a robust national telecom network and providing an effective means of communications. On receiving the award, M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, "It is indeed an honor to receive this award and to be recognized as the best amongst our peers in the industry. This award reaffirms Virgin Mobile's dedicated efforts to set industry benchmarks in innovation and service excellence. Our ability to leverage the youth connect to offer innovative mobile products and services will play a key role in differentiating the brand from the rest." Virgin Mobile was launched in March 2008 in India. In a recent brand survey conducted by A C Nielsen, Virgin Mobile witnessed 92 percent awareness amongst the surveyed target audience with 95 percent brand advocacy levels. All the products and services as well as the communication is targeted and customized for the youth segment. Since its launch in India, Virgin Mobile has taken a number of innovative initiatives to offer customized and relevant offerings for its youth audience. Virgin Mobile offers a range of six handsets priced between 1,199 and 4,250. These handsets are RUIM (Removable User Identity Module) enabled and come with a color screen, stereo FM Radio, including one touch access for Vbytes (Virgin Mobile's Value Added Service) portal. Recently Virgin Mobile made its entry into the data devices segment with the launch of vLink, a USB modem with wireless internet access and 1GB data storage space at 2,100.