Research In Motion Fails Due to Its Bad Entrepreneurial Function


Bangalore: Research In Motion (RIM) has been missing its revenue every quarter. The fact speaks, as the batch of shares plunged its revenue from $140 in 2008 to $14 on April, 2012. The company is now suffering and struggling for survival. After a decade of reign in the mobile development industry, RIM has faced severe blows and is now on the verge of falling from the cliff of this massive money making industry.

This Canadian telecommunication and wireless device company best known as the developer of Blackberry Smart phones has seen a downfall in their entrepreneurial strategy. The Blackberry Storm and Torch failed to create a buzz and off lately it has not produced any product that can compete with Apple and Android products. 

Bad entrepreneurial functions and RIM’s fall

RIM made it possible to have emails and messengers on handsets, to make your presence felt everywhere but in turn it could not stand the competition from Apple and Android. They developed much more elegant forms of products like the IPhone and Galaxy phones that had the features which blackberry did not posses.

The entrepreneurial substance and thought of Apple and Google were strong that pushed RIM and its entrepreneurial strategies down.