Rasna to begin production in Bangladesh

Tuesday, 17 June 2003, 07:00 Hrs
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DHAKA: Indian fruit drink manufacturer Rasna International plans to establish a plant in Bangladesh and begin operations from next year.

Sumit Sachdev, business development manager of Pioma Industries, the export subsidiary of Rasna International, announced the move at a press conference here Tuesday to mark the re-launch of Rasna drinks in the local market.

Rasna will now be available in five fruit flavours, including orange, mango and pineapple, and in four different packs with the biggest priced at 170 taka.

Other products of Rasna International like paranthas, canned food and curry paste will also be available in the Bangladeshi market, said Sachdev.

The firm had stopped Bangladesh operations because of fierce competition from local and Pakistani firms. Rasna International has now entered the Bangladeshi market in a joint venture with Agami Distribution of the Dekko Group.

Rasna is available in 48 countries and the firm has a major market share in the Middle East, Sachdev said.

Source: IANS
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