Pune firm powers new Intel, TI chips

By siliconindia staff writer   |   Friday, 27 February 2004, 08:00 Hrs
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PUNE: What do global chip makers, Intel and Texas Instruments (TI) have in common at the just concluded GSM World Congress, at Cannes, France , from February 23-25? Both showcased Pace Soft Silicon (PSS) Inc’s solution to deliver a camcorder on their latest chips for mobile devices, reports Economic Times.

PSS has configured the solution for TI’s about-to-be-launched Wanda and Intel’s Bulverde chip. Intel launched Bulverde chip for mobiles at the Cannes show. The two chip giants are showcasing their products for use in mobile devices, including PDAs and handheld devices.

SoftCorder, PSS’ solution, is a camcorder application for mobile devices, which captures video and audio, playable on devices ranging from mobile phones to Windows and Mac personal computers (PC). PSS has optimised the computational effort, quality of video, network bandwidth and power consumption of its embedded software product.

“The SoftCorder allows the user of the handset to optimise it, since it allows other functions to run in parallel. For instance, if the camcorder is in use, the other functions of browsing, phone etc do not stop. The SoftCorder allows all these functions simultaneously,” Commodore Anand Khandekar, chairman, PSS, said.

Since the Intel chip has the Wireless Multimedia (WMMX) instruction set, which means that one instruction operates on multiple blocks, allowing parallel processing. The PSS solution allows for higher speeds for processing while using lower MIPs, thereby using less power.

“If our solution is accepted by the end customer, we could have more design wins. As it is, we are looking for at least five design wins, and products slated for launch in the third or fourth quarter will have to decide now,” Bhooshan B Agalgatti, general manager, corporate services, PSS, said. With the PDA and mobile devices market globally set for a 30% growth, the venture capital (VC) funded product company is looking to big things. Its embedded software is being installed in handsets and PDAs awaiting air trials and other statutory tests prior to a commercial launch, which should happen by the second quarter.

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