National Instruments unveils market expansion initiative

By SiliconIndia   |   Thursday, 31 March 2005, 08:00 Hrs
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BANGALORE: National Instruments Inc., a measurement and automation service provider today announced a unique market expansion experiment specifically for the Indian market.

The move shows India’s growing significance as a market, a company press release said. Under the new initiative, LabVIEW measurement and automation software will be offered along with intensive LabVIEW training, as a single package.

Further, all purchases of this integrated license plus training package will have a 100 percent money back guarantee (within 30 days) which is a first in this segment globally.

By netting many first time users into virtual instrumentation, the initiative will end up expanding the market for virtual instrumentation in India.

Jayaram Pillai, Managing Director, National Instruments India, said,” The Indian market for measurement and automation is witnessing unprecedented growth fuelled by buoyancy across sectors like automotive, semiconductors among others. However, traditional and complex methods of measurement and automation are still quite prevalent, making India the best market for such a breakthrough initiative.”

“The decision to integrate training is a result of our extensive market study which established that the users place high value in being trained to utilize optimum value out of a powerful tool like LabVIEW. The 100 percent money-back guarantee and integrated training together would build enormous confidence among the engineering community. LabVIEW with its strong value proposition as an open environment software designed to make interfacing with any measurement hardware simple makes adoption of virtual instrumentation further irresistible,” he further added.

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