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Most Famous Business Feuds
By siliconindia
Fremont: Competition brings out the best in products and the worst in people. According to Michael Porter, the intensity of rivalry between competitors in an industry depends on--the structure of competition, the structure of industry costs, degree of differentiation, switching costs, strategic objectives, and exit barriers. Healthy competition can sometimes devolve into full-blown feuding. Here are some of the well-known business rivalries began and where they are now.
Ferrari vs. Lamborghini
As far as the story goes, Ferruccio Lamborghini (the founder of Lamborghini) , who owned a tractor company, found the quality of the clutch in the Ferrari 250 GT (which he owned at that time) not upto the mark, and went to meet Enzo Ferrari (the founder of Ferrai) at his factory. Enzo sent him away stating that he didn't know how to drive cars and is fit to drive tractors only. Lamborghini had the clutch from his car dismantled, just to find that the manufacturer was the same person who made the clutches for his tractors too. He found a spare in his warehouse and it did the job.
Ever since, Lamborghini became an unsatisfied Ferrari client and aimed to beat Ferrari at his so-called strength, establishing his own manufacturing company and producing cars, which are equivalent in quality and price to the Ferrari.
