Less brand loyalty among smartphone owners

By SiliconIndia   |   Tuesday, 30 November 2010, 00:11 Hrs   |    3 Comments
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Bangalore: Brand loyalty becomes a matter of concern for the smartphone manufacturers as a new study reveals that majority of users are unsure about which handset they would be buying next.

According to a new survey by the market research firm GfK, 56 percent of smartphone users in major global markets keep their options open about which phone they would buy next. The study revealed that only 25 percent of smartphone owners would prefer staying loyal to the operating system running their phone. The only exception noted was Apple which attracts a significant degree of loyalty. Almost 59 percent of iPhone users are willing to stay on for the next revision.

Only 35 percent of the Blackberry owners would go for one of RIM's phones again. Google's Android OS has scored 28 of loyalty while Nokia Symbian has 24 percent of users being loyal to the brand. Motorola was at the lowest having just 21 percent of owners loyal to the brand.

The survey was conducted across Europe, the U.S. and Brazil which quizzed almost 3,000 people on their smartphone preferences. With smartphone sales swelling day-by-day and the competition getting tougher daily, the smartphone manufactures will have a hard time to keep their customers loyal to their brands.

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