Kejian GSM mobile phones launched in India
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Kejian GSM mobile phones launched in India

By siliconindia staff writer   |   Friday, 23 April 2004, 07:00 Hrs   |    2 Comments
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BANGALORE: Kejian, one of the leading brands in mobile phones, has announced its entry into the Indian mobile phone market.

With a simultaneous launch of four, cutting-edge handsets to begin with, Kejian is now poised to capture the hearts and minds of the Indian consumers. Kejian has entered into an exclusive, long-term and strategic arrangement with the reputed Rajgarhia Group to market and support its mobile phones throughout India and SAARC region. Trust Telecom Technologies would be the new company, which would represent, sell, and service the Kejian handsets for the national market and the SAARC region. Looking ahead, a JV proposal for manufacturing has also been conceived, and will be subsequently addressed by the two partners at an appropriate date in the near future.

As a result of this launch, Indian customers will now have access to world-class phones, which are not only the latest in design and technology but also come with extremely competitive price points. The unique high-value proposition of these handsets is the fact that they come with a first ever lifetime warranty against any unforeseen manufacturing defect. This promises to raise the bar and set unbeatable standards for all mobile phone companies in India.

Trust Telecom, is fully committed to providing the best service and highest value for its customers. Through an extensive dealer network, a thorough and on-going dealer and engineer training programs and a 24X7 help line, the company will provide its customers with a hitherto unseen and unheard of satisfaction levels. India is the first International market that Kejian is going to focus on. The company has an unwavering commitment and focus on becoming a leading cell phone brand in India, and as such, along with Trust Telecom Technologies, is committed to investing heavily in positioning, branding, and providing a high quality of service and satisfaction to its customers.

Kok Kin Hok, President, China Kejian Corporation Ltd. said, "Kejian has been widely recognized for its breakthrough research and cutting-edge technologies for its GSM and CDMA handsets. It sees in India one of the fastest and largest cell phone markets in the world. With growing consumer discernment and an absence of a leader that can provide a range of high quality, and feature rich mobile phones, with superior looks and finish, at prices that can be afforded by the Indian masses, Kejian would bring its expertise and commitment to the value conscious Indian consumer. We are pleased to join hands with Trust Telecom Technologies, promoted by India's Rajgarhia Group, for marketing Kejian mobile phones."

According to Vivek Rajgarhia, CEO, Trust Telecom, "Our vision is to become a leader among the new entrants first and then take on the established brands and be among top three provider of consumer communications solutions to the Indian people. I am confident that with Kejian's in-house R &D capabilities, quality and service focus, as well as the long-term commitment to the Indian market, Kejian will make a significant mark in ever growing India cell-phone market, in terms of both market share and customer perception."

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Reader's comments(2)
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Posted by:nitin raut - 16 Jan, 2009
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Posted by:asif sayyed - 22 Jan, 2015
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