Japan Bank to take lessons from Delhi Metro

Wednesday, 30 July 2003, 07:00 Hrs
Printer Print Email Email
NEW DELHI: The Japan Bank of International Cooperation is taking lessons in public relations from Delhi Metro.

A public relations team from the Japanese bank met metro officials here Tuesday to discuss the public relations strategy and planning adopted by the Delhi Metro Rail Corporation (DMRC), said an official statement.

The DMRC is currently compiling over 5,000 articles on the metro published by the media in Delhi alone into five volumes to serve as case study material for public relations executives.

Masaaki Yamada, director of press for the Japanese bank, appreciated the function of DMRC's public relations set-up and said it was a model that could be emulated by infrastructure projects across the world.

The Japanese team later visited the Kashmere Gate underground metro construction sites and travelled on the Shahdara-Tis Hazari section of the metro.

Source: IANS
GST rate cut to spur Bengaluru
The realty market in India's tech hub is set to grow as lower Goods and Services Tax (GST) rate..
Fossil Group sells smartwatch
Global watch and accessories maker Fossil Group has announced to sell its smartphone technolog..
SpiceJet plans aggressive
Budget passenger carrier SpiceJet plans to aggressively expand its international networks to fl..
Ola raises Rs 400 cr for electric
Leading ride-hailing cab aggregator Ola on Friday said it raised Rs 400 crore from its early in..