Indo-Canadian's firm to focus on South Asian Americans

Thursday, 22 January 2004, 08:00 Hrs
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NEW YORK: The online arm of an Indo-Canadian's pharmaceutical firm has decided to shift its marketing focus to the growing South Asian population in the US.
ABC Online Pharmacy of Vancouver, Canada, sells over 3,000 drugs and medications through the Internet, according to a press release.

"This renewed goal is a result of increased capacities in staff to assist customers in various languages including Hindi, Gujarati, Punjabi, Urdu and Farsi," the company said.

ABC Online Pharmacy is the Internet marketing arm of Abbott (Renuka) Ltd that was founded by Nikhil Buhecha, a non-resident Indian in Canada and the company's president and chief pharmacist.

The company's website www.abconlinepharmacy has been catering to US customers for the past two years.

Kajal Buhecha, the marketing manager for Abbot (Renuka), told IANS that buying online from ABC Online Pharmacy results in a saving of between 40 percent and 90 percent for customers.

"But this does not mean lower quality medications and drugs," she added.

"Our facilities are licensed, our technicians are certified and all our health professionals are licensed under Canadian laws," she said. "We also ensure that all our drugs come from licensed suppliers and that ensures drug integrity," she added.

The company said in the release that lower prices of drugs in Canada are reflective of the government's policies, which enforce more favourable pricing policies for Canadian citizens.

"American citizens also have the added advantage of a favourable exchange rate between the US and Canada. This allows Americans to have a greater purchasing power resulting in even cheaper drug prices," the release said.

Source: IANS
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