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Indians are savvy online shoppers: Survey
By siliconindia
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Thursday, 31 January 2008, 02:08 IST
New York: Nielsen Global, a global information and media company in its online survey finds that Indians are one of the most savvy online shoppers. The survey pointed out that in the past two years, more than 85 percent of the world's online population has used the Internet to make a purchase, increasing the market for online shopping by 40 percent. Globally, more than half of Internet users have made at least one purchase online in the past month, said the survey.
In terms of using credit cards for online shopping, Indian online shoppers account for 84 percent followed by Turkish online shoppers who topped global rankings. The survey notes that 70 percent of the Indians, active on the web world, bought airline tickets/reservations on the Internet in the last three months. Among Internet users, the highest percentage of online shopping is found in South Korea, where 99 percent of those with Internet access have used it to shop, followed by the UK, Germany and Japan with 97 percent each. With 94 percent, the U.S. ranked eigth.
Globally, the most popular and purchased items over the Internet are books (41 percent purchased in the past three months), clothing, accessories and shoes (36 percent), videos, DVDs, and games (24 percent), airline tickets (24 percent) and electronic equipment (23 percent). The biggest increase has been in clothing, accessories and shoes which increased from 20 percent to 36 percent.
Bruce Paul, VP, Customised Research, Nielsen U.S. says, "When The Nielsen Company conducted its first global survey into Internet shopping trends two years ago, approximately 10 percent of the world's population (627 million) had shopped online. Within two years, this number has increased by approximately 40 percent (to 875 million)."
The latest survey, is a representative of all Internet users aged above 15 in 48 markets from Europe, Asia Pacific, North America and the Middle East.