Indians are most brand conscious in the world
By siliconindia   |   Tuesday, 12 July 2011, 00:22 IST   |    7 Comments
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Indians are most brand conscious in the world
Bangalore: India is now flourished with branded shopping malls. KFC and MCDonalds can be seen crowded anytime. Branded shops like chemistry and diesel is no where less. People browse through the best shops to acquire the best. India's growth and development is fastest and the upscale consumers have finally made Indians to rank in top 5 when it comes to brand consciousness. Buying branded gives them a sense of pleasure and status. Price consciousness has become a secondary thing. People prefer to buy the best and long lasting quality goods. The study by Nielsen "The global luxury brand study" reveals nearly 35% of Indians prefer buying luxury brands which is the third highest. The brands have taken a lot of effort to establish and bring a good will which has created strong foundation to stay in Indian market. People are no more hesitant to buy the branded goods. Vatsala Pant, associate director, client solutions, The Nielsen Company, says that the overall awareness about designer brands has been aided by people traveling overseas. The number of outlets that these brands have opened up in the country in recent times is a testimony in itself of the increasing fashion conscious amongst Indians, says Pant. Indians desire and do buy the luxury brands. They have a great money saving tendency to buy the best products. Brands like Gucci, Calvin Klein, Christian Dior and Adidas have been in demand among large number of Indians. The crowd in India is multiplying and the latest trends are followed by the people which makes branded products their sole thing in life. Especially when it comes to wardrobe they want branded labels as Indian's interest in fashion is touching the peak. Possession of the branded things has become a major priority.

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