Indian animation market to grow by 27 percent by 2012

By Shoukath Kodubally   |   Thursday, 26 February 2009, 12:55 Hrs   |    7 Comments
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Bangalore: "Animation industry in India is expected to grow by CAGR of 27 percent to reach at $1163 million by 2012 and digital content creation (DCC) is emerging as a promising business throughout the world, especially in Asia Pacific region," said Rajesh Dhar, Director, ISS Business Unit, HP India. Entering in to its first end-to-end deal with an animation company, HP has partnered with Paprikaas to provide HP balde server technology to the company.

"Indian animation market shows great potential to grow as players in this segment can well tap over 340 million children in the country," said Nandish Domlur, CEO, Paprikaas. Realizing the large amount of contents which animation production generating while compiling the whole movie, Paprikas seeks to increase the storage capacity and efficiency of its servers. The company expects that HP's blade server technology offers will increase production of computer-generated imagery (CGI) and drive cost-saving data center initiatives.

"Production demands of our business were pushing the power and space limits of our current data center, so we faced a significant challenge-either built out another data center or find an energy-efficient server alternative," added Nandish.

Founded in 2001, Paprikaas has received an investment from Thomson, a global provider of video solutions in 2007. With its Center of Excellence for Digital Content Production in Bangalore, Paprikaas offers Animation, VFX & Game development services.

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