Indian analog market on a high

By Sriparna   |   Friday, 23 March 2007, 05:00 Hrs
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Bangalore: The rising demand and consumption for digital products is driving the market towards analog products. India is on a strong growth scale with CAGR of 28-30 percent and Texas Instruments is confident that the market will grow, said worldwide director of marketing, Steve Parks.

He said that the Indian market is valued at $100 million at the moment and is expected to touch $424 million by 2010. The shift to digital devices is in propelling the demand of analog technology as well.
In a press conference, he added that TI has an elaborate program for the analog industry. There are over 50 Indian companies.

TI has solutions for power management, interfaces, data converters and amplifiers. This business made revenues of $2 billion in 2006 and is one of the fastest growing businesses for the company.
Parks says that acquisition of few companies like Chipcon BB and Graychip has helped in having a hold in the power management, amplifier and interface markets. He also added that they are planning to add a power design center at its Bangalore R&D center.

The company will be introducing technology and solutions, which are more specific to the Indian market in the area of white good, medical devices and consumer space.

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