IBM unveils smart retail innovations in India
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IBM unveils smart retail innovations in India

By SiliconIndia   |   Tuesday, 20 November 2007, 08:00 Hrs
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Bangalore: IBM has unveiled Store Integration Framework (SIF), a comprehensive innovation-suite built specifically for the Indian retail sector. SIF is a middleware developed specifically for retail that integrates ALL of a retailer?s devices, applications and solutions -- past, present and future to create intelligent and responsive stores.

IBM?s innovation-suite for the Indian retail sector includes solutions such as the IBM Digital Video Surveillance (DVS) solution; the Integrated Multi-channel Retailing Solution and the IBM AnyPlace Kiosks Solution, to help Indian retailers leverage IT for greater competitive advantage. These solutions will help Indian retailers address key issues related to security, channel integration, and customer management helping them boost sales, increase management efficiencies, minimize losses due to theft and increase customer satisfaction. These advanced retail solutions are showcased at the IBM India Industry Solutions lab, co-located at the India Research Laboratory, in New Delhi.

"At IBM our aim is to develop and deliver innovations that matter ? to businesses and to the world. IBM?s India Industry Solutions Lab is a forum for clients to explore new ways to increase their organizations? unique market advantages," said Dr. Daniel Dias, Director, IBM India Research Laboratory. This also gives IBM clients, the opportunities to interact with the researchers, and apply technologies to solve real world business problems.

Speaking at the occasion, KS Raghunandan, Director - Solutions, IBM India/SA said, "With increasing competition, companies need to and are actively looking for IT solutions that will allow them to focus on strategic and innovative business models. IBM?s understanding of retail business coupled with innovation focus will provide retailers in India with the impetus to meet increasing customer demands, build competitive edge, drive fast paced growth and boost profitability."

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