IBM targets SMBs, launches Goa center

By SiliconIndia   |   Thursday, 19 April 2007, 07:00 Hrs
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Bangalore: IBM India today announced the launch of its operations in Goa, as part of its expansion plans to enter 14 new cities in the country. This would enable IBM to cater specially to the unique requirements of the various SMB clients spread in the state of Goa and neighboring markets, said a company statement.

With over 3000 SMB customers in India, IBM’s operations in Goa will target various clients in Government, Healthcare, Retail, Pharmaceuticals, Construction and Process Industries. Its portfolio of clients in Goa presently includes, Sesa Goa, Chowgule Industries, Government of Goa and Pentair Water among others. The company plans to work hand-in-hand with local ISVs to provide new and existing clients with additional value-added solutions that are specifically tailored to the local market.

“Until recently small-to-medium size businesses have been relatively ignored in smaller cities throughout India. There is an untapped market here to help these businesses gain a competitive edge and catch up to their larger counterparts,” said Ramesh Narasimhan, Director – Global Small & Medium Business (GSMB), IBM India.

The Global Small & Medium Business (GSMB) unit is the fastest growing sector in IBM India and is keen on offering SMBs the solutions and technologies that are critical to their survival in the Indian market.

IBM has invested in the development of products and services specifically priced and designed for the SMB marketplace under the brand name ‘IBM Express Portfolio’, informed Narasimhan. The portfolio comprises hardware, software, services, solutions and financing.

These offerings are delivered through sales and marketing team of 6,000 people and a network of 90,000 Business Partners, organized in 243 local sales territories around the world, he added.

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