Ericsson eager to launch Mobile TV in India

By SiliconIndia   |   Wednesday, 21 March 2007, 05:00 Hrs
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NEW DELHI: If Ericsson's plans come through, telecom consumers in India could soon be accessing TV on their mobiles. According to a leading online news portail, the company is keen on deploying the Mobile TV platform in India.

Ericsson is waiting the Telecom Ministry's nod on the 3G-spectrum policy for its launch in India, after having signed 52 commercial contracts with service providers worldwide for launching mobile TV. "We have also signed three commercial contracts with service providers in China," said Shero Shekh-Saeed, sales manager (Content and Media) APAC, Ericsson.

Notably, the company managed to receive the Telecom ministry's permission to run the 3G network at the Convergence India 2007 being held in New Delhi.

"We are waiting for the government?s announcement on the 3G policy after which we can look forward for deployment of the mobile TV with service providers," said Rajeev Mahajan, manager sales support (3G), Ericsson.

"GPRS edge or 3G is the requirement for launching mobile TV. This is a real-time TV through which the subscriber can access all the channels offered by the service provider. But the minimum requirement is the edge for this service," informed Saeed.

He further noted that technology would be compatible on the edge or 3G enabled handsets since it runs on Java application.

Sharing his experience on mobile TV, which has been launched in some of the countries, he said that the company has received enthusiastic response from subscribers. ?It has been witnessed that the service providers initially launch the service in the major cities which according to them are the target customers for this service. For the India market, it will depend on the service providers to choose the circles they willing to launch,? he said.

Mobile TV in India, once the spectrum issues are cleared, will include music, news, sports and other channels which can attract the mobile customer?s attention in the market abroad. It would also include interactive TV.

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