Delhi tops Gizmo spending

By agencies   |   Monday, 31 July 2006, 07:00 Hrs
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BANGALORE: So you thought you were the only one who exchanged your old mobile for a stylus phone? Chuck the preconceived notions, place it on the back burner and digest this. Bangaloreans no longer top the list when it comes to spending on gizmos.

A recent survey conducted by the Economic Times has thrown in some real interesting facts to the fore. Delhiites are more likely to top when it comes to spending on gadgets over the next six months followed by Ahmedabad, Hyderabad and Pune. The IT city doesn’t stand a chance among the top five and is placed the seventh.

As many as 28% of respondents in Ahmedabad claimed they would buy a digital camera in the next six months whereas a mere17% in Kolkata are interested in upgrading their gizmos. The coveted items of the respondents include mobile phones with cameras, handycams, laptops, pen drives, iPods and so on. The study further reveals that a substantial number of Bangaloreans already own an array of digital products; hence the manufactures are vying with each other to penetrate other urban markets.

Executive Director of MAIT, Vinnie Mehta has another view on this. “There is more disposable income and a lot more desire to own digital products. Not surprising then if the buyers spread out.”

Mobile phones score as the device that people change often followed by the iPod. Alok Shanker, Managing Director Synovate India has his own take on this upcoming trend. “The life-cycle of mobile ownership is deteriorating. With manufactures engaging customer attention with feature –rich, snazzy phones, the ownership span has shrunk for digital devices:”

Respondents in Kolkata, Chandigarh and Ahmedabad are learnt to spend more time on the Internet for non-job related activities. In sharp contrast to this, Bangaloreans spend the least time on the cyber space for their other activities.

Though most of the respondents were unsure of what technology savviness is, they still prefer to choose a digital product to an analog one.

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