Coca-Cola to invest $250 mn in India over three years

Friday, 17 August 2007, 07:00 Hrs
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New Delhi: Soft drink giant Coca-Cola Friday said it would invest $250 million in India over the next three years to expand its product portfolio and strengthen the firm's infrastructure.

"We are investing around $250 million within the next three years towards enhancing our infrastructure for sales equipment, bottling lines, other equipment, transport and logistics," Atul Singh, president and CEO of Coca-Cola India, said at a press conference here.

The company also unveiled some of its new products that would be rolled out across the country in phases.

"We are constantly exploring several beverage opportunities like energy drinks, sports drinks, flavoured water and juices," Singh said.

The company currently has 61 bottling plants and is on the lookout to open more across the country.

"We continue to evaluate where we would set up bottling plants. As part of our infrastructure development strategy we would put the bottling plants where there is a market," Singh said.

Coca-Cola India, which has already invested over $1.2 billion in India and employs 150,000 people, is also planning to set up a retail university to equip Indian retailers with the right techniques, tools and knowledge.
Source: IANS
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