Airtel delays global launch of calling cards

By SiliconIndia   |   Thursday, 28 June 2007, 07:00 Hrs
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Delhi: Bharti Airtel has put off its plans to launch the virtual calling card in global markets after the complexity and excess demand faced by the company with the launch of this service in the U.S. Following the launch of calling cards in U.S. it had earlier planned to launch the service in 10 countries including Canada, the U.K., Malaysia, Singapore and some Gulf countries. But the launch is now delayed until the problems in the U.S. are solved, hopefully by August-end, reported the Economic Times.

As the Airtel tariffs were nearly 40 percent lesser compared to the other wireless carriers in the U.S., there was such an increased demand for the cards that the back end could not handle the load. There were also problems with customer subscription process. "We expect to be present in the other markets by March 2008. We are currently working on regulatory clearances and network agreements with other long distance carriers in these markets," said David Nishball, President, Enterprise Services, Bharti Airtel.

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