Adobe game for mobile content company

By SiliconIndia   |   Saturday, 27 September 2008, 04:47 Hrs
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Bangalore: Adobe systems India, a global software company is scouting for a tie-up with a telecom company to provide content for mobile phones.

In the look-out for a share in the mobile content market, most of the PC software vendors are venturing forth into mobile content space. Sandeep Mehrotra, Sales Director, Adobe India said, “We are looking to tie-up with a telecom company with the aim to push content to mobile phones in flash format. With the boom in the mobile phone market, we see a lot of opportunity in this space.”

The company also plans to invest in sales by creating an internal sales cell. Mehrotra further added that they would be doubling the marketing headcount in India. Meanwhile, the company will also be expanding its channel sales in tier-II cities.

Presently Adobe employs around 1,300 people in India where majority are employed for software development in Bangalore and Noida. The headcount is expected to increase from 21 to 45 people in the marketing section.

Adobe is primarily focused in working with Business Software Alliance (BSA), an organization aimed at preventing worldwide software piracy. Mehrotra further explained that Adobe has special teams, which specially go out and sit with customers talking about licensing and anti-piracy.

Adobe has also recently launched the new version of Creative Suite, embedded with the latest Flash Media Server III in India.The company is also attempting to create opportunities for people in backward areas.

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