2. SMSGupshup

Core Function: Messaging app.

Previously Known As: Webaroo

Funding From: Globespan Capital Partners, Helion Ventures and Charles River Ventures.

What Led To The Transformation: The wider acceptance of the SMS by the Indian audience can be attributed as the main reason. With the app world booming like never before, a transition into being a messaging app was a decision that could be taken without second thoughts.  

Why It Worked: The big fat Indian market is replete with people going crazy over the SMS. The boom in the Smartphone arena also seconds the idea of SMSGupshup pivoting from being a group SMS provider to message app. These factors lured investments and the rest is just a fairy tale.

1. ibibo

Core Function: Gaming company.

Previously Known As: ibibo (as a blogging platform)

Funding From: Naspers and Tencent

What Led To The Transformation: Initially started as a blogging platform, the company experimented with a lot of ventures before finding itlsef as a completely dedicated gaming company.

Why It Worked: With Google and Facebook in the market, it becomes difficult for a small company to make a mark on the Internet landscape. Its move to become a gaming company is a sign of early recognition of the market trends.

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