7. Barnes & Noble

Lost: $11 million in 39 weeks ending January 28, 2012

Barnes and Noble came up with Nook e-book reader but stiff competition from other tablet and e-book readers such as Apple and Amazon has created problems for the company. The company faced a loss of $11 million in 39 weeks ending January 2012. These losses were blamed on the continuous investment for nook’s advertising and personnel. Microsoft has come to their rescue and has formed an alliance with Barnes and Noble to invest in their e-book and e-reader businesses in exchange for the creation of Nook models that run the Windows OS.