7 Ways Google can Establish Itself in Social Networking
By
siliconindia | Tuesday, 10 July 2012, 12:02 Hrs
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6. Purchase a Significant Social Network
Though Google has purchased a few social networking sites like Meebo in the past, they haven’t gained much success. To win the war against Facebook, Google should buy a significantly larger network like LinkedIn or Yelp.
Yelp, which is not generating much revenue, can be a good buy for Google considering it has a large loyal user base and high-quality content. On the other hand, buying LinkedIn would be a costly affair, but it would make Google, the owner of world’s largest professional network which is even phasing out Monster and CareerBuilder in the field of hiring solutions.
