5. Understand and Measure Social Advertising

To make a mark in social media, Google needs to succeed in social marketing attribution and understand how impactful the ads on the social network are. Fearing that poor results will negatively impact the money spent on advertising, Facebook was late to come up with this feature.

Google Analytics is currently doing it for Google but there is a need to make it more robust and integrate it to the social ecosystem. Considering the large advertising network which Google has, social attribution would be very profitable for it, probably more than Facebook.