Magazine : 
7 Successful Brand Comebacks
Marvel Comics
Since 1930s it has published many comic books and has introduced characters like Spider man, the Hulk, Captain America but at that time they came across decline as the company filed for bankruptcy company protection in the late 1990s. It was in 1997, when the parent company Marvel Entertainment Group merged with a toy company called Toy Biz to form Marvel Enterprises, that the company started receiving profits as the Marvel characters were the subjects of massively profitable movies like “X- men” series and the “Spider man” series.
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