7 Disruptive Innovations that Changed World Market
By siliconindia   |   Friday, 14 October 2011, 01:29 IST   |    1 Comments
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5. Manufacturing Disruptor: TATA Nano
TATA Nano
The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. The Indian auto industry saw a major shift in behavior of the consumers with the introduction of the one lakh car. Nano, was a dream come true for many who could not afford high priced cars and luxury cars. It was huge success as it aimed at the common man of India: middle class. Tata Nano holds 17 percent of the market share. Tata offers blowout prices with bare automotive essentials. It has not completely disrupted the market yet but it is gaining attention.

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