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7 Disruptive Innovations that Changed World Market
By siliconindia
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Friday, 14 October 2011, 01:28 IST |
1 Comments
4. Game Disruptor:Zynga
Zynga through its social network game portal has connected the world with games. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and Myspace. The integrated social media gaming platform does not require a console, challenging the use or need of gaming consoles. Zynga has about 232 million active monthly players and it holds about 39.1 percent of social networking gaming market share. After Zynga's success story, many gaming companies are trying to tap the niche industry as the gaming console pricing is going down with more people exploring online games. Zyna is changing the gaming industry, but we are yet to see how far it can be disruptive with this innovation.
