500 Acer handhelds for Dr. Reddy's sales force

By siliconindia staff writer   |   Tuesday, 20 July 2004, 07:00 Hrs
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BANGALORE: Acer India announced that it has provided over 500 Acer handhelds to Dr. Reddy's Laboratories as part of a larger project to promote front-end sales force automation among their Marketing Representatives (MRs). The handhelds will house sales force automation software from the Solutions Group of TVS Electronics Ltd. This will enable Marketing Representatives access topical and relevant information on new formulations from headquarters, check stock availability, submit daily reports from the field and provide market and competitor intelligence anytime, anyplace. The first phase of the project is in Andhra Pradesh. The Solutions Group of TVS Electronics conducted training and counseling sessions for MRs on the handheld and application functionality. In addition they participated in implementation and support for the software application running on the Acer handheld. "Acer's line of handhelds are designed to enhance business and personal development, blending performance with mobility .We are also considering other verticals such as Pharmaceuticals, Retail and FMCG where handhelds can enhance the business decision making capabilities of marketing representatives," said S. Rajendran, General Manager - Sales & Marketing, Consumer Product Group, Acer India (Pvt) Ltd. Phaneendra Kumar of Solutions Group, TVSE added, "Small form computing devices are appropriate for integrating customer facing mobile field force with the enterprise as they are wearable, easy to use & have adequate storage & computing power. Solutions built around them are aimed at enhancing relationship & sales productivity at the customer interaction points and are fundamental to a CRM Journey. Participating in this landmark initiative at Dr. Reddy's has been a great experience indeed."