It is being recognized as the biggest thing to hit retail therapy in India in a long time. Jay Gupta, a second generation bania is the man with the plan behind “The Loot”. He has already gained a foothold on the hearts minds and pockets of shoppers with his unique yet simple bania-minset concepts. The Loot is the only multi-brand retail venture that gives minimum 25pct off – 60pct all 365 days of the year on guaranteed products and prices.

His zest for entrepreneurship was implanted by his bania family. He explained how they influenced him saying “Belonging to a small business family, I have always been looking upto my father and seen his dealings and day-to-day activities…that’s when the passion of doing something unique on my own developed. Apart from this I have always been independent and the thought of service or working under someone never occurred to me. Right from my younger days, I wanted to do something on my own & create an organization.”