It was founded by a bania which has become quite popular in the recent times. The philosophy behind the startup is the mindset of banias who like to compare a lot of products before finally buying one. The founder put this in his words as, “aakhir baniye hai to samaan compare karke hi khareedenge na!”

2. Alma Mater

Bania Co-Founder: Varun Agarwal

The company makes merchandise for students of schools and colleges. This was started by a young bania Varun Agarwal, after creating the business plan on a tissue paper with a friend. Just like a conventional bania, he did not waste time on market research, projecting numbers and drawing charts. He was confident about his idea so he kept it simple. He with his friend and co-founder got the samples of t-shirts made and decided to test the idea.

1. The Loot

Bania Co-Founder: Jay Gupta