2. Whole Foods

Whole Foods, it is a leading natural and organic food store in the world with nearly 300 locations in North America and the United Kingdom.

Whole Foods Market is the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships. Whole Foods launched its Twitter account @WholeFoods in June 2008 and now has more than 2.1 million followers. Like Southwest Airlines, Whole Foods Twitter account does not have a team to monitor the account but it is in the hands of a single employee, Michael Bepko.

He spends most of his time on Twitter monitoring questions, finding answers to enquires and posting recipes. He took over a year to get broader engagement with customers. Many chain stores now have separate Twitter account to answer local questions. Whole Foods began a weekly Twitter chat with its followers for an hour on every Thursday to discuss topics relating to the menu planning.