10 Things Apple Won't Tell You
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4. You May Spend More With Our Devices
In addition to the high priced iPhone, an average iPhone owner spends over 10% more on their monthly bills than other pre-paid Smartphone users. Morningstar analyst Michael Hodel estimated it to be $90 versus $81. Owners of iPads also tend to spend more at ecommerce sites than other tablet users. iPad owners spend $158 per order versus $105 by people on other mobile devices, according to a recent study by RichRelevance, personalized product recommendation company.
This can be attributed to the fact that the iPad is easy to use and iPad feels like a high-end store. The iPad is also very intuitive and compelling product. Also those who can afford $499 or more for an iPad are more likely to have higher disposable income than those who buy Android tablets, says Milton Pedraza, CEO of the Luxury Institute LLC, a marketing firm.
