#4 Wild Company

Mel and Patricia Ziegler, 2012

Inspirational Quote: "The only asset we had was our own oblivion. That would keep us blissfully ignorant of the bewildering and arbitrary impediments that would entangle us until we became so embroiled that quitting was no longer a possibility." - Mel Ziegler

Wild Company tells the story of how Mel and Patricia Ziegler armed with creativity and passion built an empire from military surplus clothing finds plucked from their travels to create Banana Republic. The book conveys their life experiences in a funny, honest and charming manner and till today Banana Republic is considered to be one of the most remarkable stories in business and fashion history.

The couple details on how the wildly original merchandise and marketing innovations broke all retail records and now has turned out to be “the best catalogue of all time.”

#3 Start Something That Matters

Blake Mycoskie, 2011

Inspirational Quote: "You don't have to have a lot of money, a complicated business plan, or a great deal of experience to start something." - Blake Mycoskie

Mycoskie, in his book shares with readers lessons learned while creating TOMS, company’s story and how to be resourceful without having resources. In 2006, Blake Mycoskie traveled to Argentina to take some time off from his fourth startup and explore the culture of another country. What he found was a great need among children’s charities for shoes. Mycoskie knew he had to help, and the idea for TOMS shoes was born. The concept for the company is simple: Sell a pair of shoes today, give a pair of shoes to a child in need tomorrow.

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