#1 On Apple Being In Trouble

Apple has/is facing some of the challenges for a while now, be it Samsung and Android’s dominance, or anti trust and tax issues with the government or the falling share value which made Apple lose its ‘world’s most valuable company’ title. Definitely, all this points at one thing: Apple is in big trouble. But Time cook said ‘absolutely not,’ and added “We are a product company so we think about products,” and he said that the company sold 85 million iPhones last quarter; iPad, 42 million. He also added that customers love the products and customer satisfaction numbers are off the chart, and the usage numbers, based on Web traffic, far outpaced its market share, “I look at that and say, I feel pretty good.”

And when asked about Apple’s competition with Samsung he said that, “from my point of view, over my long tenure at Apple, not as CEO, we’ve always had competent rivals. We fought against Microsoft — still fight against Microsoft, particularly in the PC space. We fought against hardware companies thought to be really tough, like Dell.”

“We’ve always suited up and fought. Apple has always had competition to focus on, but our North Star is always on making the best products. We always come back to that. We want to do the best phone, the best tablet, the best PC. I think we’re doing that,” he added.

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