10 Ideas that Earned $100 Million

#6 Pillow Pets

Master Brain: Jennifer Telfer

As it happens in every household, Jennifer Telfer used to love watching her sons play. One day when she watched her sons smashing down their stuffed soft toys in order to sleep on them like on a pillow, the idea tickled her. She without any second thought decided to start her new business of creating stuffed animals, toys that could be unfolded into luxury pillows.

Later in the year 2003, the Telfer couple decided to wholesale the product themselves through their already existing company, C J Products. During the holiday season, they started to hawk their product at a mall kiosk in order to market the same. They later christened their new business venture as Pillow Pets. By the end of the year 2003, they were nearly sold out, as Jennifer introduced Pillow Pets at a home show. The business of this cute toy-cum-pillow has been flourishing since then. As of 2010 the revenue of the company has reached $300 million.