10 Ideas that Earned $100 Million

#5 myYearbook

Master Brains: Geoff, Dave and Catherine Cook

It was to the siblings Dave and Catherine Cook, the idea of an online yearbook struck first, that too they wanted it for meeting with their new friends in the high school realm. To make a start they sought the help of their brother, Geoff Cook, who was already a businessman in the college.

Thus, Geoff became the first investor and CEO of myYearbook in 2005 and within nine months the site had 1 million users. When the siblings saw that the company was growing, they expanded their site, connecting people in general. 

Later in November 2011, the social networking site Quepasa bought myYearbook for $100 million in cash and stock and in June the same year it got rebranded as MeetMe. All three siblings are still working at the company, with Geoff Cook as the Chief Operating Officer. By the merger with Quepasa, the number of users grew from the 40 million to 80 million.