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Signify, the global leader in lighting, has launched its first exclusive WiZ Store in Pune, marking a major milestone in its smart lighting journey in India. With this strategic move, the company aims to revolutionize how consumers experience and interact with lighting solutions by offering a fully connected, customizable, and intuitive smart lighting experience.

 

Located in one of India's fastest-growing IT and real estate hubs, the newly inaugurated WiZ Store is tailored to meet the needs of Pune’s young, tech-savvy, and design-conscious audience. The store showcases a wide range of Philips Smart LED products powered by the WiZ platform, giving users the ability to control lighting through mobile apps, smart switches, and voice assistants like Alexa and Google Assistant.

 

The immersive retail experience enables consumers to explore how smart lighting can seamlessly integrate with daily living enhancing ambience, productivity, and well-being. From mood-based lighting presets to energy-efficient automation, the store offers a hands-on journey through connected living.

 

C Arun Kumar, Head of Consumer Business – Signify Greater India, commented on the launch, stating, “The opening of our WiZ Store in Pune highlights our commitment to shaping the future of smart homes in India. Pune’s dynamic innovation ecosystem made it an ideal location for introducing our most immersive connected lighting experience yet”.

 

He added, “This store is more than a retail outlet it’s a live experience center where design and technology converge to transform everyday spaces. Through the WiZ platform, we empower people to personalize their environments in meaningful, functional, and beautiful ways”.

 

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With this launch, Signify solidifies its position as a frontrunner in India’s smart lighting market. Backed by cutting-edge product innovation, strategic collaborations with channel partners, and a deep understanding of evolving consumer preferences, the company aims to expand its footprint across India’s rapidly urbanizing landscape.

 

The WiZ Store sets a new benchmark for retail experiences in the smart home category, bringing Signify's vision of connected, sustainable, and user-centric lighting solutions to life.