Realatte Launches India's First Real Estate-Focused Salesforce CRM

 

Realatte, India’s leading digital transformation company in the real estate space, has officially joined the Salesforce Consulting Partner ecosystem and launched a groundbreaking CRM integration tailored specifically for the real estate sector. This move marks a transformative milestone in Realatte’s 15-year journey as a proptech innovator, aiming to revolutionize how real estate businesses manage relationships and scale their operations.

 

With the launch of its Salesforce-powered CRM solution, Realatte is directly addressing the unique challenges of real estate sales, such as long lead cycles, complex project-based inventory, channel partner coordination, and fragmented customer journeys. Unlike traditional CRMs that fall short of industry-specific demands, Realatte’s solution is purpose-built for developers, brokers, and agencies, combining Salesforce’s enterprise-grade infrastructure with Realatte’s deep domain knowledge and proprietary IP.

 

“Becoming a Salesforce Consulting Partner is not just about integration. It's about transforming the entire relationship lifecycle for real estate businesses helping them manage customers better, close deals faster, and scale smarter”, said Sumit Mudiraj, Sr. Vice President of Digital Transformation and Growth at Realatte.

 

The solution enables real estate companies to:

 

This new CRM suite is the latest addition to Realatte’s portfolio of innovative platforms such as Realty Redefined, Triplead, and Real Estate AI Calling solutions that have already helped hundreds of real estate brands enhance their marketing, lead generation, and sales efforts.

 

“Built for Real Estate. Powered by Salesforce. Delivered by Realatte”. This tagline now reflects the company’s commitment to solving one of the most persistent problems in Indian real estate the lack of a truly integrated and intelligent customer relationship management system.

 

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The partnership also unlocks new possibilities for scalability and modernization within the sector, empowering businesses to become more agile, data-driven, and customer-centric.

 

With consultations for real estate-focused Salesforce deployments now open, Realatte is inviting real estate businesses to embrace the future of CRM with a platform designed specifically for their needs.

 

As the digital transformation wave deepens across India’s real estate ecosystem, Realatte's strategic move is set to redefine CRM adoption in one of the country’s most traditional industries.