Kolte-Patil and Amura create history by selling 250 units online worth Rs.150 cr - Page 2

Kolte-Patil and Amura create history by selling 250 units online worth bigimg150 cr

By siliconindia   |   Friday, February 13, 2015
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For NestFest, a customized technology platform was built by Amura to manage the marketing and sales to run the entire campaign. Big-data analysis and ecommerce algorithms were applied to track customer behaviour across their buying cycle. Custom sales funnels were created to manage huge amount of enquiries coming on a daily basis & it helped to increase sales efficiency.

Talking about NestFest 2015, Sujay Kalele, CEO, Kolte-Patil Developers Ltd, said, "At Kolte-Patil, we have always put the customer’s needs and convenience first. We believe in identifying changes in customers’ buying behaviour and adapting our business accordingly. The presence of our consumers across the world prompted us to extend the home buying experience to digital media to ensure that a customer – sitting anywhere in the world – could choose to book their homes online without the hassle of visiting the city. And the responses speak for themselves – we got customers from 80 cities, 25 countries, and 12 sub-continents."

The Nest Fest campaign was able to reach more than 15 lakh people every day and a total of 70-80 lakh people through to the end, with a minimum of daily 5-6 brand touch-points. Close to 31,000 unique enquiries were generated online before the NestFest Property Expo even started.

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