21st century is digitally and technologically driven society. The impact is such that there are countries where citizen’s don’t have running water, but own smartphone devices. Digital marketing has incredible repercussion on the society’s interaction, work, purchases and life style. The pace of innovation and number of resources available to marketers in such scenarios is nothing short of incredible. Today marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business. With the combustion of digitalization in social media and mobile, today’s consumers have more expectations. The rise of automated and behavioral led programmes has lead to the reduction of the traditional newsletter approach with email strategies evolving to focus on the specific needs and wants of each individual user. Though email marketing has started off as a purely mass marketing strategy, today, it has evolved into a strategy for customers and brand development. Advanced marketing automation systems are enabling companies to send highly targeted email communication. Practices such as dynamic content have been introduced to create a near experience between the user and the brand as marketing by email can be a fast, flexible and cost-effective way of reaching new customers and retaining the existing ones which on the contrary helps to build loyalty and trust of your brand.

Siliconindia introduces you 'Top 5 Digital & Email Marketing Service Providers in India - 2018' to make selection of right service provider easier. A distinguished panel of the industry’s topmost CEOs, Managers, and industry analysts including Siliconindia’s editorial board has scrutinized the list of companies in different business touch points.