Mktg Mgr
at
Microchip Technology
, Bangalore, INDIA
July 2007 – Currently Working
Industry: Semiconductors/Electronics
Functional area: Marketing / Advertising / MR / PR
Involved in roadmap definition, development and positioning of
new products, pricing strategies, generation of collaterals for
global customers, working with global sales for design wins. Work
with different teams to identify new business opportunities and
ways for entering niche segments. Offering trainings on products
to global internal and external audiences.
Product/ Brand Mgr at Cypress Semiconductor , Bangalore, INDIA
August 2005 – July 2007
Industry: Semiconductors/Electronics
Functional area: Marketing / Advertising / MR / PR
Defining products to be offered by the division with revenue
projection of 5 years. Based on the capabilities of Cypress and
its business engagements; had defined 2 product lines for the
group.
Other activites included:
•Companies in the
corresponding verticals are identified and verified
•Pitch-in
with Sales, Distributors and Reps in breaking into the
accounts
•Validate the customer quotations; negotiate on
pricing
•Set BOQ (Beginning of quarter) and EOQ (End of
quarter) revenue targets
Corporate Planning/ Strategy Mgr at LG Electronics , Pune, INDIA
December 2004 – August 2005
Industry: Consumer Durables
Functional area: Corporate Planning / Consulting
Involved in Business planning for launch of complete India
specific GSM mobile phones. This includes strategizing the plans,
deciding on product road map (PRM), price simulations,
profitability, investment recovery, tracking competition and
mobile global developments etc. Also engaged in vendor
development for complete software and hardware to develop India
specific low, medium, high-end models.
Client Servicing/ Key Account Mgr at LG Soft India Private Limited
, Bangalore, INDIA
January 2003 – November 2004
Industry: IT-Software/Software Services
Functional area: Marketing / Advertising / MR / PR
Was involved in relationship management with LG Electronics labs
of Korea for Mobile Handset applications software in GSM, 3G and
CDMA technologies.
Business Development at Sasken Communication Technologies Ltd. , Bangalore, INDIA
December 2000 – January 2003
Industry: IT-Software/Software Services
Functional area: IT Software - Mobile
Involved in business development activities for the international
markets. Developed markets for mobile wireless solutions and
wireline solutions – ADSL. Also involved in developing markets
for Product Design & Development Services (PDS).