Magazine : Debarshi Biswas
Current
Head Operations North India
Education
PG Diploma Tourism Management
Industry
Retailing
Blog
About Debarshi Biswas
Professional with 9 years of extensive experience in various roles in retail, spanning Markets in India and Gulf.Have been extensively associated from the conceptual level till present with one of the fastest growing Value chain retailers in Gulf and India.
Debarshi Biswas ’s experience
Regional Mgr
at
LANDMARK GROUP (Lifestyle International)
, Delhi, INDIA
November 2007 – Currently Working
Industry: Retailing
Functional area: Sales / BD
Functions Supervised - Regional HR/Regional Finance/Regional
Marketing/Regional IT/Regional Logistics/Regional VM/Regional
MIS/Area Manager/Store Managers. • Spearheading the retail
operations for the brand in North India. • KRA’s include
planning and budgeting of financials (Top line Targets & LFL
growth) for the region. • Attainment of Store/Region
Breakeven, Targeted SPF and budgeted Sell Thru’s &inventory
turnover, • To ensure Budgeted Margins are maintained. •
Plan and monitor OTB for
Marketing/Regional IT/Regional Logistics/Regional VM/Regional
MIS/Area Manager/Store Managers. • Spearheading the retail
operations for the brand in North India. • KRA’s include
planning and budgeting of financials (Top line Targets & LFL
growth) for the region. • Attainment of Store/Region
Breakeven, Targeted SPF and budgeted Sell Thru’s &inventory
turnover, • To ensure Budgeted Margins are maintained. •
Plan and monitor OTB for
Regional Mgr at LANDMARK GROUP , Al Rai, Kuwait
February 2005 – May 2007
New store selection and business developement.
•Complete
logistic set up. •Planning Territory/store allocations for
stocks/options, Planning Overall/store Sell Thru's at
store/territory level, Overall Stock management and merchandise
planning Planning season transitions, •Pricing and
distribution and territory level, Pricing of Products and
maintaining a balanced Pricing architecture, Responsible for
budgeting in-take Margins and their realizations, planning and
projecting required stocks as
logistic set up. •Planning Territory/store allocations for
stocks/options, Planning Overall/store Sell Thru's at
store/territory level, Overall Stock management and merchandise
planning Planning season transitions, •Pricing and
distribution and territory level, Pricing of Products and
maintaining a balanced Pricing architecture, Responsible for
budgeting in-take Margins and their realizations, planning and
projecting required stocks as
Sales/ BD Mgr at LANDMARK GROUP , Dubai, UAE
February 2004 – February 2005
Lead managed Max retail’s anchor store in UAE
•Stock
management, visual merchandising, and market competition
mapping/profiling. •Training of Staff on (SOP's of Retail),
supervising multicultural/multinational
Teamsn •Inventory/Stock management/Visual Merchandising,
Report Analysis/Compilation/Submission to the GM, Market and
Competition Mapping/Profiling.
management, visual merchandising, and market competition
mapping/profiling. •Training of Staff on (SOP's of Retail),
supervising multicultural/multinational
Teamsn •Inventory/Stock management/Visual Merchandising,
Report Analysis/Compilation/Submission to the GM, Market and
Competition Mapping/Profiling.
Sales/ BD Mgr at ITC Wills Lifestyle , Chennai, INDIA
June 2002 – February 2004
Led overall store operations (5000 Sq feet.)
•Cost
optimization and control, - Effective Cost control on variable
overheads. •Recruitment/training, market and competition
mapping/profiling – Submitted market profiling of Chennai
Market for ITC wills, completed project on area wise customer
profiling of Chennai, for marketing promotions. •Budgeting
reports and analysis to the RM, •Institutional sales, Micro-
Marketing Tie up, Shop-in Shop in-charge for Entire Tamil-Nadu.
(India). Institution
optimization and control, - Effective Cost control on variable
overheads. •Recruitment/training, market and competition
mapping/profiling – Submitted market profiling of Chennai
Market for ITC wills, completed project on area wise customer
profiling of Chennai, for marketing promotions. •Budgeting
reports and analysis to the RM, •Institutional sales, Micro-
Marketing Tie up, Shop-in Shop in-charge for Entire Tamil-Nadu.
(India). Institution
Debarshi Biswas ’s education
PG Diploma [Tourism Management],
• Indian Institute of Travel and Tourism Management (IITTM) [January,2000]
, Bhubaneshwar, INDIA
Debarshi Biswas ’s additional information
Awards and achievements:
ACHIEVEMENTS
• Instrumental in the growth of MAX in North India, YOY growth of 40%+.
• Was institutional in setting up of MAX stores in both the markets of UAE & Kuwait in a span of 3 years.
• Have successfully set Shop and Shop concept of Wills Brand in South India market through MBO’s.
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