Magazine : Vishal Koul
Current
Marketing
Education
MBA/PGDM Marketing
Industry
Consumer Durables
Vishal Koul ’s experience
Other
at
Reliance Communications
, Mumbai, INDIA
June 2008 – Currently Working
Industry: Consumer Durables
Functional area: Marketing / Advertising / MR / PR
• Part of the corporate team that handles BIG TV’s mega brand
launch and Marketing activities. • Managed 20 crores of Launch
and Post launch budgets • Development, planning and execution
of Annual Operating Plan covering, On-Ground Events, Marketing
Alliances, Product Bundling, Modern Retail co-marketing and
National ISD Program (In-Store-Demonstrator) • Responsible for
all digital communication including the brand’s Website and
other Online Alliances, E-commerce and Mobile Marketing
initiatives • Leverage Reliance ADAG’s other consumer
businesses (Mobile, Cinema, Radio, Web, etc.) to promote BIG TV
sales via bundling, cross-promotion and direct
marketing • Origination and production of promotional
materials (i.e. brochures, POP merchandising etc) in close
coordination with internal and external resources to support all
marketing / promotional activities • Conduct regular
communication with field marketing staff across Reliance’s 14
circles to assess promotional needs and assist them in project
execution • Core responsibility for coordination and
maintenance on website – bigtv.co.in with Marketing and
promotions related activities.
launch and Marketing activities. • Managed 20 crores of Launch
and Post launch budgets • Development, planning and execution
of Annual Operating Plan covering, On-Ground Events, Marketing
Alliances, Product Bundling, Modern Retail co-marketing and
National ISD Program (In-Store-Demonstrator) • Responsible for
all digital communication including the brand’s Website and
other Online Alliances, E-commerce and Mobile Marketing
initiatives • Leverage Reliance ADAG’s other consumer
businesses (Mobile, Cinema, Radio, Web, etc.) to promote BIG TV
sales via bundling, cross-promotion and direct
marketing • Origination and production of promotional
materials (i.e. brochures, POP merchandising etc) in close
coordination with internal and external resources to support all
marketing / promotional activities • Conduct regular
communication with field marketing staff across Reliance’s 14
circles to assess promotional needs and assist them in project
execution • Core responsibility for coordination and
maintenance on website – bigtv.co.in with Marketing and
promotions related activities.
Professional (e.g. Engg., IT Developer, Marketing Executive etc.) at Vihang Advertising , Mumbai, INDIA
August 2005 – March 2006
• Supported Business Development in terms of client
acquisitions through and sales pitches to B2B Clients • Key
activity included effectively contributes to the sales of the
company through yearly targets • Commissioned relevant Market
research studies to glean key consumer insights for undertaking
various marketing decisions • Responsible for servicing &
maintaining existing clients by delivering greater value to them
vis-à-vis competition • Instrumental in Sales growth through
effective lead generation campaign
acquisitions through and sales pitches to B2B Clients • Key
activity included effectively contributes to the sales of the
company through yearly targets • Commissioned relevant Market
research studies to glean key consumer insights for undertaking
various marketing decisions • Responsible for servicing &
maintaining existing clients by delivering greater value to them
vis-à-vis competition • Instrumental in Sales growth through
effective lead generation campaign
Vishal Koul ’s education
MBA/PGDM [Marketing],
Mumbai University [May,2008]
, Mumbai, INDIA
B.Tech/B.E. [Chemical],
Mumbai University [January,2005] , Mumbai, INDIA
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