Magazine : Shad Zaman
Current
Marketing Specialist in Telco
Education
MBA/PGDM Marketing
Industry
Telcom/ISP
About Shad Zaman
Strong brand builder and communication strategist. Experience gained from industry verticals like Telecom/ISP, Consumer Electronics and Retail. Strong believer in adopting best practices, Innovating market expansion and visibility strategies, enhancing brand value at consumer and corporate level, which leads to high recall value, sustained consumer loyalty and thus strengthening the bottomlines.
Shad Zaman ’s experience
Marketing Specialist
at
Efonica FZ LLC
, Dubai, UAE
September 2007 – March 2009
Industry: Telcom/ISP
Functional area: Marketing / Advertising / MR / PR
• Responsible for complete marketing and communication planning
for MEA & South East Asia including ATL, BTL and PR.
for MEA & South East Asia including ATL, BTL and PR.
Assistant Manager - Marketing at vodafone , Delhi, INDIA
March 2006 – August 2007
Industry: Telcom/ISP
Functional area: Marketing / Advertising / MR / PR
• Responsible for creating all brand and tactical communication
for brand Hutch in Delhi NCR Circle through OOH, BTL and Retail
visual merchandising. • High involvement with Ad agency
towards co-ordinating for creative briefs for ATL as well as
outdoor media coverage. • Monthly and Quarterly Budgeting for
OOH Promotion, Budget Tracking and Market Planning with Manager
and Head of Marketing. • Market Research and competition
tracking with regards to new campaigns, and media innovations.
for brand Hutch in Delhi NCR Circle through OOH, BTL and Retail
visual merchandising. • High involvement with Ad agency
towards co-ordinating for creative briefs for ATL as well as
outdoor media coverage. • Monthly and Quarterly Budgeting for
OOH Promotion, Budget Tracking and Market Planning with Manager
and Head of Marketing. • Market Research and competition
tracking with regards to new campaigns, and media innovations.
Assistant Manager - Marketing at INDORAMA Retail Holdings Pvt. Ltd , Delhi, INDIA
October 2005 – March 2006
Industry: Retailing
Functional area: Marketing / Advertising / MR / PR
• Preparation of Annual Marketing Plan, including ATL, BTL, PR
and store launch operations along budget allocation for various
activities. • Hiring of various Agencies to execute marketing
activities like advertising, Public Relations, and development of
Collaterals. • Strategized with first media plan and worked
out the marketing budget for launch of the
company. • Preparation of Product Brochure and other product
communication collaterals along with pricing and margin analysis.
and store launch operations along budget allocation for various
activities. • Hiring of various Agencies to execute marketing
activities like advertising, Public Relations, and development of
Collaterals. • Strategized with first media plan and worked
out the marketing budget for launch of the
company. • Preparation of Product Brochure and other product
communication collaterals along with pricing and margin analysis.
Assistant Manager - Marketing at Thakral Computers Pvt. Ltd (HongKong)) , Delhi, INDIA
March 2004 – September 2005
Industry: Consumer Durables
Functional area: Marketing / Advertising / MR / PR
• Complete Market Planning and channel marketing management for
Apple iPods at PAN India level. • Agency Hiring, Vendor
Management and negotiations for all ATL, BTL, PR and Collateral
production. • Market Research and Competition tracking with
regards to new product launches, sales promotions, price & margin
evaluation, as well as upcoming marketing campaigns and use of
new media tools. • Giving inputs to senior management on the
global market trends vis-à-vis growth avenues in Indian market.
Apple iPods at PAN India level. • Agency Hiring, Vendor
Management and negotiations for all ATL, BTL, PR and Collateral
production. • Market Research and Competition tracking with
regards to new product launches, sales promotions, price & margin
evaluation, as well as upcoming marketing campaigns and use of
new media tools. • Giving inputs to senior management on the
global market trends vis-à-vis growth avenues in Indian market.
Trainee at Net4India Pvt. Limited , Delhi, INDIA
March 2002 – March 2004
Industry: Telcom/ISP
Functional area: Marketing / Advertising / MR / PR
Joined as Trainee and promoted to Assistant Manager -
Marketing. Developing periodic marketing plans including
development of budgets and strategies for all marketing mix
elements (e.g. media, consumer/trade promotions
etc.) Working extensively with PR agency and media groups
for press release and product presentation
seminars. Planning and organizing BTL Activities to increase
brand awareness and brand retention amongst the target consumer.
(Consumer Interactive road shows etc)
Marketing. Developing periodic marketing plans including
development of budgets and strategies for all marketing mix
elements (e.g. media, consumer/trade promotions
etc.) Working extensively with PR agency and media groups
for press release and product presentation
seminars. Planning and organizing BTL Activities to increase
brand awareness and brand retention amongst the target consumer.
(Consumer Interactive road shows etc)
Shad Zaman ’s education
MBA/PGDM [Marketing],
Amity Business School (ABS), Jaipur [March,2002]
, Rajasthan, INDIA
B.Com [Commerce],
University of Allahabad [March,2000] , Allahabad, INDIA
Shad Zaman ’s additional information
Interests:
Passionate sportsperson and totally outdoor creature.
Lawn Tennis and Soccer are ultimate recreation activities.
Reading and writing on variety of topics in spare time: marketing,brand, social issues, stock market, non-fiction novels.
Music: various artists
Movies: various genres.
Websites:
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