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Interval India

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Interval India

CEO

Price.in

Interval India is a member of:

Growth Prospect in marketing

Marketing is definitely the name of the game. If you have the right attitude and a strong will, there is no doubt that by marketing your products or services, you will find the right buyer.

Future prospect

If the .in marketplace is even 1/100th of the .com marketplace 5 years from now, I will be on my way to an early retirement. Although I work 7 days a week, I love what I do, so I dont really consider it a job.

Differences

Marketing is promoting a product or service in hopes of selling.

Positioning the product

Our products are exclusive .in domain names pertinent across a variety of businesses. Domains such as dukaan.in, rupee.in, paisa.in, khareed.in, price.in and over 200 other one word premium domains are all listed and available for sale or lease.

Motivating

By Example.... Put them in your shoes, let them know that you have been there before and its just a matter of time, before things turn around.

Achieving Targets

By any means necessary. Which means that you get on the phones and make calls, refute rebuttals, and show them how its done.

Importance of On line marketing

Everything is shifting online. As we see the trend, retail is out and online is IN. Even for a product or a service.

Role in an organization

Domain Investor - Invest in premium .in domains, looking for business partners to either purchase, rent or lease .in domains.

Recommended Courses and Certification

Certification is overrated. I would rather see experience, and more importantly DETERMINATION.

Motivating Factor

Waking up each morning, knowing that there is so much opportunity. It all depends on whether you have the will to succeed, the determination to move forward, and not worry about rejections....

Future trend

The major trend is everything seems to be shifting online, which works out great for our business model, which is selling and leasing premium .in domains to the Indian community.

Competitiveness

Everything boils down and depends on marketing... Sales, Accounting, Technology.... If not marketed correctly, business is not going anywhere.

Recommendation

I would recommend podcasts, domain newsletters and websites, relevant to the domaining industry since that is our business. Sites such as dnjournal.com work out well.

Suggestions to aspirants

If looking to market online, you need to spend the time to understand the business. Nothing happens overnight, its a patient game.

Importance of 4ps

Product - gotta have a product that people are interested in
Price - With a domain name like price.in - this is a no brainer
Place - Location Location Location
Promotion - Promoting the right way is of utmost importance