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Community > Rohit Arora
Rohit Arora

Rohit Arora

Management

The Development Group

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Family Background
I belong to a family which is bound with values and integrity. My father had been struggling to do various businesses to keep the family running and to get us the right education. I am proud of the values that have been imbibed in me , making me a better person thereby reflecting on my work.
Contribution to the field
Fire Fighter is the name that my colleagues call me , my organization is extremely simple in its approach , we fight everyday to meet our goals and never rest till we call it a Great Day. My Present Organization gives me enough space to use my creativity and succeed in much needed competitive env
Importance of Marketing
Solutions oriented approach with excellent relationship skills, successfully and consistently delivering the responsibilities of Revenue Generation, if the above mentioned things are important then yes my role is important
Role in an organization
Creating,Developing & Executing innovative business development plans & strategies together with designing, consolidating & improving organizational processes.Business Development, Marketing, Team Management & Brand Promotion.
Marketing
For me marketing is the ability to connect outside and inside, markets and business, customers and shareholders, creativity and analysis, promises and reality. It is the intelligence to seize the best opportunities and to deliver extraordinary results. Making the Difference
Importance of sales
Sales is the force behind the business. it is like Unlocking the value of your marketing and realizing your own potential as a marketeer. it is about connecting with the customers on their terms in more knowledgeable and integrated way.
Differences
Both Sales and Marketing are closely linked functioned of an Organization. Marketing is creating the demand and sales is fulfilling the demand for regeneration of demand.
Recommendation
I would recommend every marketeer to read the economic times, and a lot of articles on the internet, numerous websites like silicon , harvard business review etc provide a great source of knowledge
Competitiveness
Marketing is about making sense in today complex and changing markets, and distinguishing the hot spots, white spaces and black holes. it is the key to delivering extraordinary business results.
Motivating Factor
Be Innovative . Be Different . Be Inspired
Future trend
The trend now is to connect with the customers on their terms, in more knowledgeable and integrated ways, when , where and how they want
Importance of 4ps
Product
Price
Promotion
Place
Packaging
Positioning
People
- Making sense in todays markets and identifying the growth opportunities is not possible till you scale down to the 7 p's
Importance of STP
Segmentation, Targeting and Positioning are really important factors to meet the high expectations of the customers, it helps in reconciling the different needs, and creating exceptional value of the product and for the customers
Motivating
Leading a diversified team gives you enough options to motivate them. Stories, incentives, One to one sessions, and one dialogue
What can be achieved
Funny Question ...(limit) this word doesn't exist in the dictionary of marketing people.
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